Power of Produce
We began offering the Power of Produce kids club (PoP) in the summer of 2017 at the Lexington Farmers Market. The Power of Produce club goals are:
- Improve eating behavior of children.
- Increase family attendance at the Farmers Market.
- Increase customer base and revenue for vendors.
- Build healthy, prospering communities.
Here we empower youth with knowledge of making healthy food choices as well as seasonal fruits and veggies through interactive games and taste tastings. By participating, kids receive a $2.00 voucher each week to be redeemed with vendors in the market to purchase fruit or veggies of their choosing.
This program typically lasts for approximately 10 weeks, beginning in June and going into early August, and takes place at both the Saturday and Sunday locations of the Lexington Farmers’ Market.
There is power in cultivating active participation with youth and our farms, planting the seeds for a more sustainable and equitable food system in youth at a young age while encouraging them to try new and healthy foods!