The Power of Produce Kids club (POP) empowers youth to make healthy food choices by increasing their knowledge of seasonal fruits and veggies through interactive games and taste tests. Each week that kids participate, they receive a $5.00 voucher to be redeemed with vendors in the market to purchase a fruit or veggie of their choosing. The program runs for 10 weeks, beginning in June and going into early August, and takes place at the Saturday, Sunday, and Wednesday locations of the Lexington Farmers Market.